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Disaster Relief AustraliaDisaster Relief Australia | May 2020
As of Friday 29th May 2020, Team Rubicon Australia has re-branded to become Disaster Relief Australia (DRA).
It is important to note that only the business name and associated branding will change. DRA retains the same board of directors, leadership, members, and importantly, the same vision and mission. This is an exciting time in the evolution of our organisation, and while Team Rubicon will always remain a proud part of our history, it is time for us to adopt an independent brand that resonates in Australia and clearly spells out what we do.
1. It uncouples us from the idea we are a US organisation.
2. It frees us from licencing restrictions.
3. It allows us to chart our own course.
4. We feel that the Team Rubicon brand has not resonated deeply in Australia.
The new name spells out who we are, what we do, and where we come from.
What is changing:
Our new name:
What is not changing:
The true value of Team Rubicon Australia was never in the brand, but rather in our ability to bring help and hope to the survivors of natural disasters and, to provide veterans with the opportunity to continue to grow beyond their military service.
This is an exciting time in our history, and although we have achieved much. we are really only just getting started.